{"title":"Advertising Posters and Prints by Leonetto Cappiello (1875-1942)","description":"\u003cp\u003eThis collection features \u003cstrong\u003ereproductions of posters and prints\u003c\/strong\u003e from the advertising work of the illustrator and caricaturist \u003cem\u003eLeonetto Cappiello\u003c\/em\u003e (1875-1942). Considered a pioneer of modern poster design in the early 20th century, this Italian-born artist who became a naturalized French citizen deeply marked the history of graphic arts. The collection gathered here presents an overview of his creations intended for commercial promotion, highlighting an unprecedented approach to visual communication. These prints allow for the exploration of the graphic production of a pivotal period in modern advertising.\u003c\/p\u003e\u003cp\u003eActive during the \u003cstrong\u003eBelle Époque\u003c\/strong\u003e and the \u003cstrong\u003eRoaring Twenties\u003c\/strong\u003e, Leonetto Cappiello broke away in the early 1900s from the figurative and narrative compositions characteristic of his contemporaries such as Jules Chéret or Alphonse Mucha. His method was based on creating a striking synthetic image: a central character, often eccentric or theatrical, depicted in motion and silhouetted against a dark or neutral background. Combined with legible typography and vibrant hues, this shock-image technique aimed to immediately catch the passerby's attention. Among the emblematic compositions reproduced are his works for famous brands such as \u003cem\u003eLe Thermogène\u003c\/em\u003e, \u003cem\u003eChocolat Klaus\u003c\/em\u003e, \u003cem\u003eMaurin Quina\u003c\/em\u003e, \u003cem\u003eCinzano\u003c\/em\u003e, and \u003cem\u003eBitter Campari\u003c\/em\u003e. This ensemble illustrates the emergence of modern theories of advertising and applied graphics.\u003c\/p\u003e\u003cp\u003eThe consistency of this corpus of \u003cstrong\u003eposters and prints\u003c\/strong\u003e lies in the systematic demonstration of an innovative and standardized graphic style serving commerce and entertainment. For art historians, specialists in the history of advertising, or enthusiasts of decorative arts, these modern prints constitute essential testimony to the visual culture of the 20th century. Intended for decorative and cultural use, these reproductions find their place in a library, office, or heritage-dominated exhibition space, providing precise insight into the origins of advertising design.\u003c\/p\u003e","products":[{"product_id":"affiche-publicitaire-lait-gallia-leonetto-cappiello","title":"Lait Gallia advertising poster by Leonetto Cappiello","description":"\u003cp\u003eThis antique poster reproduction illustrates Lait Gallia through an iconic composition by Leonetto Cappiello created in 1931. The image features a smiling infant seated in the center of a lotus flower, firmly holding a baby bottle. The graphic strength relies on a stark contrast between the dark background and the bright hues of the child and the flower.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello, considered the father of the modern poster, deploys his characteristic style here: a strong central subject on a solid background for immediate readability. This print bears witness to the advertising aesthetics of the interwar period, combining Art Deco elements with an allegorical approach to infant health.\u003c\/p\u003e\u003cp\u003eIntended for lovers of graphic arts and advertising heritage, this plate brings a historical dimension to an interior. It lends itself particularly well to a thematic collection on early 20th-century poster artists or to wall decoration with a strong retro graphic style.\u003c\/p\u003e","brand":"Bertic Designs","offers":[{"title":"29,7x42 cm (A3) \/ 11.7x16.5″","offer_id":50676353630541,"sku":"9f57513d-5257-4500-8a4a-36e66812598d","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"30x45 cm \/ 12x18″","offer_id":50676353663309,"sku":"416623fe-c44c-4efe-843b-f32bfd55b192","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"40x60 cm \/ 16x24″","offer_id":50676353696077,"sku":"7342194d-a26d-4432-a55f-4d808a125a19","price":34.9,"currency_code":"EUR","in_stock":true},{"title":"42x59,4 cm (A2) \/ 16.5x23.4″","offer_id":50676353728845,"sku":"f44385aa-431b-4379-ac43-cc958eed2710","price":34.9,"currency_code":"EUR","in_stock":true},{"title":"50x70 cm \/ 20x28″","offer_id":50676353761613,"sku":"c0f9963b-175e-4b5d-8f22-71666ec0920f","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"59,4x84,1 cm (A1) \/ 23.4x33.1″","offer_id":50676353794381,"sku":"4d711212-3451-4136-bf25-c3bfbeaad5e4","price":44.9,"currency_code":"EUR","in_stock":true},{"title":"60x90 cm \/ 24x36″","offer_id":50676353859917,"sku":"14734c94-cf33-46a2-8810-066b227ff305","price":44.9,"currency_code":"EUR","in_stock":true},{"title":"70x100 cm \/ 28x40″","offer_id":50676353892685,"sku":"6f8c054e-5557-4ddb-8d4f-cc88d75b9c0a","price":49.9,"currency_code":"EUR","in_stock":true},{"title":"84,1x118,9 cm (A0) \/ 33.1x46.8″","offer_id":50676353925453,"sku":"9d18bb42-b032-4f1c-9b67-047d4d5734a1","price":54.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/4730\/2989\/files\/affiche-publicitaire-lait-gallia-leonetto-cappiello-42x59-4-cm-a2_9b5e9302-ee47-4856-86c3-529f5b7d116c.jpg?v=1790770212"},{"product_id":"affiche-parapluies-revel-leonetto-cappiello","title":"Parapluies Revel poster by Leonetto Cappiello, 1922","description":"\u003cp\u003eThis advertising poster reproduction illustrates the famous campaign for Revel umbrellas, created by poster artist Leonetto Cappiello in 1922. The visual composition is distinguished by an intense yellow background against which three silhouettes holding open black umbrellas stand out. The chromatic contrast between deep black, touches of orange, and ocher yellow creates a powerful graphic dynamic, typical of visual studies of the era aiming for immediate impact.\u003c\/p\u003e\u003cp\u003eFully embodying the Art Deco movement, this plate testifies to Cappiello's talent for the synthesis of forms. The artist breaks with naturalism to favor a streamlined aesthetic and clear visual hierarchy, where the product becomes a graphic icon. This work is an important milestone in early 20th-century French editorial and advertising history.\u003c\/p\u003e\u003cp\u003eIntended for lovers of graphic arts and vintage illustrations, this reproduction allows one to rediscover a classic of European poster art. It integrates into a documentary collection or as an interior decoration element, offering historical perspective on the craftsmanship of interwar poster artists.\u003c\/p\u003e","brand":"BerticDesigns","offers":[{"title":"29,7x42 cm (A3) \/ 11.7x16.5″","offer_id":50676364607821,"sku":"d1ac5816-f5a5-4bae-adaa-3b4a5298022e","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"30x45 cm \/ 12x18″","offer_id":50676364640589,"sku":"30442a9f-f854-4363-a9b5-f75e51091c3f","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"40x60 cm \/ 16x24″","offer_id":50676364673357,"sku":"815398d7-3f56-44bb-9516-ac486da53b8a","price":34.9,"currency_code":"EUR","in_stock":true},{"title":"42x59,4 cm (A2) \/ 16.5x23.4″","offer_id":50676364706125,"sku":"947b3bc5-3245-44c6-b365-39034e825e5d","price":34.9,"currency_code":"EUR","in_stock":true},{"title":"50x70 cm \/ 20x28″","offer_id":50676364738893,"sku":"c7533184-eff7-45ac-8937-499fa2dbf1fd","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"59,4x84,1 cm (A1) \/ 23.4x33.1″","offer_id":50676364771661,"sku":"6e3d870f-cf5d-4786-86a5-980f2697b5a1","price":44.9,"currency_code":"EUR","in_stock":true},{"title":"60x90 cm \/ 24x36″","offer_id":50676364804429,"sku":"b81e943f-a84b-47ea-81ef-a22cf78edbe0","price":44.9,"currency_code":"EUR","in_stock":true},{"title":"70x100 cm \/ 28x40″","offer_id":50676364837197,"sku":"4d2671a4-6193-4c5a-a9f3-093426c96e3c","price":49.9,"currency_code":"EUR","in_stock":true},{"title":"84,1x118,9 cm (A0) \/ 33.1x46.8″","offer_id":50676364869965,"sku":"310debe7-48d7-41a6-b25f-6dacfedbfb89","price":54.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/4730\/2989\/files\/affiche-parapluies-revel-leonetto-cappiello-42x59-4-cm-a2_2d7a3a9f-1ef2-4498-b0e4-864e7c5d41f0.jpg?v=1790770244"},{"product_id":"alcool-de-menthe-de-ricqles","title":"Alcool de Menthe Ricqlès – Advertising Poster by Cappiello","description":"\u003cp\u003eThis poster reproduction for \u003cstrong\u003eAlcool de Menthe Ricqlès\u003c\/strong\u003e is an iconic 1924 creation signed by \u003cstrong\u003eLeonetto Cappiello\u003c\/strong\u003e. The central illustration features a moving woman, dressed in a gown made of flower petals, holding a bottle of the brand. The contrast between the colorful subject (orange, white, green) and the vibrant red background is typical of the author's chromatic daring.\u003c\/p\u003e\u003cp\u003eConsidered one of the masters of the modern poster, Cappiello uses a dynamic allegory here to embody freshness and vitality. This plate illustrates the transition between classical ornamentation and 20th-century advertising effectiveness. The strength of the line and the hierarchy of visual elements aim for immediate readability.\u003c\/p\u003e\u003cp\u003eIntended for collectors of advertising art and vintage aesthetic enthusiasts, this illustration brings a historical and artistic touch to any environment. It documents the evolution of brand communication in the food and health sector, anchored in the spirit of the 1920s.\u003c\/p\u003e","brand":"Bertic Designs","offers":[{"title":"29,7x42 cm (A3) \/ 11.7x16.5″","offer_id":50676374077773,"sku":"3405cb10-60f9-4573-af97-88826fd8c1ef","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"30x45 cm \/ 12x18″","offer_id":50676374110541,"sku":"dd429f2c-5100-43b1-bfff-77c4f65f2445","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"40x60 cm \/ 16x24″","offer_id":50676374143309,"sku":"a3fba281-fd53-49a9-8689-f4349b8aef84","price":34.9,"currency_code":"EUR","in_stock":true},{"title":"42x59,4 cm (A2) \/ 16.5x23.4″","offer_id":50676374176077,"sku":"c0b0b2fb-0d38-4ea1-94c3-4d040faad12f","price":34.9,"currency_code":"EUR","in_stock":true},{"title":"50x70 cm \/ 20x28″","offer_id":50676374208845,"sku":"7b4dd9e8-b548-4de9-b2ad-7e3f1af00b20","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"59,4x84,1 cm (A1) \/ 23.4x33.1″","offer_id":50676374241613,"sku":"25294f08-1de2-4df2-88fd-ce12f417b600","price":44.9,"currency_code":"EUR","in_stock":true},{"title":"60x90 cm \/ 24x36″","offer_id":50676374274381,"sku":"c2584be5-8cd7-4fa6-b622-8687d487d2a7","price":44.9,"currency_code":"EUR","in_stock":true},{"title":"70x100 cm \/ 28x40″","offer_id":50676374307149,"sku":"9256be32-5ae0-42c4-b791-c162b3e5a844","price":49.9,"currency_code":"EUR","in_stock":true},{"title":"84,1x118,9 cm (A0) \/ 33.1x46.8″","offer_id":50676374339917,"sku":"1449a0be-429d-4bd6-81ee-90bc0bc0ed75","price":54.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/4730\/2989\/files\/alcool-de-menthe-de-ricqles-40x60-cm.jpg?v=1777548719"},{"product_id":"affiche-dentifrices-docteur-pierre-cappiello","title":"Dentifrices du Docteur Pierre Poster — Leonetto Cappiello, 1923","description":"\u003cp\u003eThis reproduction of an antique poster, created by poster master \u003cstrong\u003eLeonetto Cappiello\u003c\/strong\u003e in 1923, promotes \u003cstrong\u003eDentifrices du Docteur Pierre\u003c\/strong\u003e. It features a female figure in a Pierrot costume, a recurring iconography for the artist, standing out against a deep red background characteristic of his work.\u003c\/p\u003e\u003cp\u003eThe visual strength relies on the striking contrast between the black and white character and the incandescent background, a technique used by Cappiello to catch the eye in urban spaces. The bursting stars symbolize brilliance and hygiene, while the green typography at the bottom of the plate details the products: soap, paste, and dental water.\u003c\/p\u003e\u003cp\u003eThis advertising print is a centerpiece for any collection dedicated to the history of French advertising and graphic design from the early 20th century. Its decorative value lies in its visual dynamism and its ability to structure wall space with elegance and strength.\u003c\/p\u003e","brand":"BerticDesigns","offers":[{"title":"29,7x42 cm (A3) \/ 11.7x16.5″","offer_id":50676418511181,"sku":"a1a2572e-9fff-4c62-b0b1-c41b3dc1da4b","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"30x45 cm \/ 12x18″","offer_id":50676418543949,"sku":"19de56a7-290b-4585-9edf-264aa967cde6","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"40x60 cm \/ 16x24″","offer_id":50676418576717,"sku":"095f75e3-9d5b-443b-87c4-13590558d009","price":34.9,"currency_code":"EUR","in_stock":true},{"title":"42x59,4 cm (A2) \/ 16.5x23.4″","offer_id":50676418609485,"sku":"819b20bc-d5af-4e7e-8eaf-3d0a0cfabfd4","price":34.9,"currency_code":"EUR","in_stock":true},{"title":"50x70 cm \/ 20x28″","offer_id":50676418642253,"sku":"2d2c29c6-cbb4-4461-acfc-dee8bbb5880b","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"59,4x84,1 cm (A1) \/ 23.4x33.1″","offer_id":50676418675021,"sku":"329422f2-e71b-4204-bc39-f1651c3ae620","price":44.9,"currency_code":"EUR","in_stock":true},{"title":"60x90 cm \/ 24x36″","offer_id":50676418707789,"sku":"ceb4fb0b-be51-45dd-bd1b-9e2c71e0af21","price":44.9,"currency_code":"EUR","in_stock":true},{"title":"70x100 cm \/ 28x40″","offer_id":50676418740557,"sku":"c6e4083e-a1a5-45e0-82bd-a171424db6f1","price":49.9,"currency_code":"EUR","in_stock":true},{"title":"84,1x118,9 cm (A0) \/ 33.1x46.8″","offer_id":50676418773325,"sku":"8f3a3552-37c5-43ad-a529-9a814a61944d","price":54.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/4730\/2989\/files\/affiche-dentifrices-docteur-pierre-cappiello-42x59-4-cm-a2_71642403-7711-4242-b93a-4e867a83b4a3.jpg?v=1790770299"},{"product_id":"affiche-vintage-job-leonetto-cappiello","title":"Vintage Job Poster by Leonetto Cappiello","description":"\u003cp\u003eThis reproduction of a famous advertising poster illustrates the \u003cstrong\u003eJob\u003c\/strong\u003e cigarette paper brand. The visual, characteristic of Leonetto Cappiello's style, features a man wearing a white turban, smoking nonchalantly on a deep red divan. The composition relies on strong chromatic contrasts between the black background and the brightness of the clothing, emphasizing the strength of the line and the modernity of the layout.\u003c\/p\u003e\u003cp\u003eCreated in 1928, this work is part of the \u003cem\u003eArt Deco\u003c\/em\u003e movement and bears witness to the appeal of Orientalism in early 20th-century advertising. Leonetto Cappiello, a pioneer of the modern poster, uses an isolated central figure here to immediately catch the eye. This plate constitutes an iconic chromatic and stylistic study of the era, reflecting a documentary intention regarding the graphic codes of the interwar period.\u003c\/p\u003e\u003cp\u003eThis decorative plate is aimed at lovers of graphic art history and ancient advertising themes. It can be observed as a testimony to the evolution of communication mediums or integrated into a collection of vintage reproductions. Its presence brings a historical and aesthetic dimension to any space dedicated to imagery and classical illustration.\u003c\/p\u003e","brand":"BerticDesigns","offers":[{"title":"29,7x42 cm (A3) \/ 11.7x16.5″","offer_id":50676519043405,"sku":"e22cfc51-0b57-4991-805c-f72c76d82f36","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"30x45 cm \/ 12x18″","offer_id":50676519076173,"sku":"66cdc26c-8565-4640-9eea-e200b0bb65fa","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"40x60 cm \/ 16x24″","offer_id":50676519108941,"sku":"33419936-7e1e-455a-b0b4-e2491fcabffb","price":34.9,"currency_code":"EUR","in_stock":true},{"title":"42x59,4 cm (A2) \/ 16.5x23.4″","offer_id":50676519141709,"sku":"c6164f06-e999-4c0e-bfba-80856d417c13","price":34.9,"currency_code":"EUR","in_stock":true},{"title":"50x70 cm \/ 20x28″","offer_id":50676519174477,"sku":"fc6fe3b3-f633-4a46-9f04-cffe754276ad","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"59,4x84,1 cm (A1) \/ 23.4x33.1″","offer_id":50676519207245,"sku":"9c584bdc-d0b6-4a52-bd59-bc2cfa2ef0e4","price":44.9,"currency_code":"EUR","in_stock":true},{"title":"60x90 cm \/ 24x36″","offer_id":50676519240013,"sku":"f9a8294d-89b5-4685-8431-b7bea08c3d8b","price":44.9,"currency_code":"EUR","in_stock":true},{"title":"70x100 cm \/ 28x40″","offer_id":50676519272781,"sku":"7f53b8cc-5a44-45e7-86f3-84708d5f969b","price":49.9,"currency_code":"EUR","in_stock":true},{"title":"84,1x118,9 cm (A0) \/ 33.1x46.8″","offer_id":50676519305549,"sku":"9e7ba912-91ad-4149-8c64-810b2a92f961","price":54.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/4730\/2989\/files\/affiche-vintage-job-leonetto-cappiello-42x59-4-cm-a2_cd7acf6d-1bd0-4f6b-ab22-9e254dfc8317.jpg?v=1790770385"},{"product_id":"affiche-vintage-aix-les-bains-cappiello","title":"Vintage Aix-les-Bains Poster by Leonetto Cappiello","description":"\u003cp\u003eThis reproduction features a historical tourist poster for the spa resort of \u003cstrong\u003eAix-les-Bains\u003c\/strong\u003e. The illustration displays an elegant female figure, adorned with feathers and holding a bouquet of flowers, standing out against a deep blue background. The characteristic green typography and the red hues of the dress create a dynamic visual balance, typical of the great advertising compositions of the last century.\u003c\/p\u003e\u003cp\u003eCreated by Leonetto Cappiello, this work illustrates the golden age of French spa tourism. The graphic style favors clean forms and flat areas of bright colors to symbolize the dynamism and refinement associated with this destination. This naturalistic and worldly plate bears witness to the use of imagery to promote geographical heritage and well-being within the scientific and promotional publishing of the era.\u003c\/p\u003e\u003cp\u003eThis antique poster can be collected for its iconographic value or used as a thematic decoration element. It allows one to appreciate the hierarchy of visual elements specific to travel posters. 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