{"product_id":"affiche-bitter-campari-leonetto-cappiello-1921","title":"Vintage Bitter Campari poster by Leonetto Cappiello (1921)","description":"\u003cp\u003eThis 1921 poster reproduction features one of the most famous images in advertising history: the orange imp of Bitter Campari. The illustration shows a fantastical figure emerging from a spiraling orange peel while brandishing a bottle of the brand. The contrast between the brightly colored subject and the solid black background creates an immediate visual hierarchy, isolating the movement and the product in an abstract graphic space.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello, a pioneer of the modern poster, designed this artwork to strike the public's mind with a memorable symbol rather than explanatory text. Breaking away from previous illustrative styles, he uses an imaginary character here to embody the essence of the beverage. Cappiello's style is defined by this capacity to create strong visual icons, marking the shift from decorative posters to psychological commercial posters.\u003c\/p\u003e\u003cp\u003eA leading iconographic document, this reproduction illustrates the evolution of graphic design in the early 20th century. It is particularly studied for its dynamic composition and its pioneering use of a black background. Its historical nature makes it a subject of interest for enthusiasts of advertising art history and fans of retro Italian graphics.\u003c\/p\u003e","brand":"Bertic Designs","offers":[{"title":"A3 (29.7 x 42  cm)","offer_id":51245735280973,"sku":"48df1078-6e55-4864-9c23-ea3e7fd94430","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"30x45 cm \/ 12x18″","offer_id":51245735313741,"sku":"be7ef5a1-2a61-4af6-8318-6cf23de4c6d5","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"40x60 cm \/ 16x24″","offer_id":51245735346509,"sku":"9295fd71-2c50-459d-b31f-3866482c138a","price":34.9,"currency_code":"EUR","in_stock":true},{"title":"A2 (42 x 59.4  cm)","offer_id":51245735379277,"sku":"6129a760-aba1-4bce-83ad-9b7d27eecd8d","price":34.9,"currency_code":"EUR","in_stock":true},{"title":"50x70 cm \/ 20x28″","offer_id":51245735412045,"sku":"ec574201-c723-47c8-b195-e13b1af3e6fd","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"A1 (59.4 x 84.1  cm)","offer_id":51245735444813,"sku":"e34855aa-6d03-4b96-b387-aa252a1ebbf8","price":44.9,"currency_code":"EUR","in_stock":true},{"title":"60x90 cm \/ 24x36″","offer_id":51245735477581,"sku":"6c82f35e-9ce2-40b1-9e5c-620a59365840","price":44.9,"currency_code":"EUR","in_stock":true},{"title":"70x100 cm \/ 28x40″","offer_id":51245735510349,"sku":"4bf0fbff-fb86-485d-ad9b-bb0afecfcab8","price":49.9,"currency_code":"EUR","in_stock":true},{"title":"A0 (84.1 x 118.9  cm)","offer_id":51245735543117,"sku":"f07a36e7-8a23-4625-ac41-18ce1a38821b","price":54.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/4730\/2989\/files\/affiche-bitter-campari-leonetto-cappiello-1921-A2-42-x-59-4-cm.jpg?v=1777548845","url":"https:\/\/www.berticdesigns.fr\/en\/products\/vintage-bitter-campari-poster-by-leonetto-cappiello-1921","provider":"Bertic Designs","version":"1.0","type":"link"}