Peugeot – Advertising poster by Leonetto Cappiello (1925)

This reproduction of an advertising poster for Peugeot, originally created by illustrator Leonetto Cappiello in 1925, presents a first-rate graphic composition. The image features a stylized black lion leaping over a green sports car. The background, divided into blue, white, and red color zones, highlights the brand's origin and creates a striking chromatic contrast with the central figurative elements.

Cappiello's work on this plate bears witness to the interwar advertising revolution. The use of an emblematic animal figure to embody mechanical power is characteristic of his modern and sleek style. This naturalist and technical plate illustrates the visual hierarchy where the animal's movement dominates the composition, symbolizing the velocity and industrial elegance of the era.

This antique illustration is aimed at enthusiasts of automotive history and vintage graphics. As a collector's item or a decorative element, it allows observers to appreciate the strength of the line and the clarity of 1920s advertising messages. Its iconographic value makes it a centerpiece for anyone wishing to document the evolution of the visual identity of major French manufacturers.