Royat advertising poster by Leonetto Cappiello
Royat advertising poster by Leonetto Cappiello
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This reproduction of a poster, designed by Leonetto Cappiello in 1923, promotes Royat mineral water. The central visual features a female figure with flowing hair drinking directly from a bottle, standing out against an intense blue background. The composition is completed by the inscription 'Royat C'est la santé. C'est la jeunesse' written in contrasting yellow letters in the lower part.
Leonetto Cappiello, often considered the father of the modern poster, uses his signature technique here: a dynamic character isolated against a dark background to maximize memorization. The text refers to the healing properties attributed to thermal waters at the beginning of the 20th century, reflecting the spirit of Auvergne's spa resorts.
As a historical document, this reproduction allows for the analysis of the evolution of health slogans and the communication methods of thermal sources. It is part of a collection dedicated to advertising art or the heritage of French thermalism.
About this print
About this print
The layout and composition of this reproduction have been the subject of our greatest attention.
- Respect for the format of the original work: in order to faithfully transcribe the artist's intention, the work is not cropped/re-cut except in extreme cases (obvious imperfection, geometry problem, etc.) in which case the cropping will be as light as possible.
- The presence of white margins is sometimes necessary in order to present the work in a balanced manner.
- Each size offered has been specifically composed, therefore, the size of the white margins may vary from one print size to another. Remember to check this detail carefully!
- Print only, frame not included!
Features
Features
- Premium 200gsm matte white paper, durable and strong.
- Natural, smooth uncoated finish, silky to the touch
- FSC certified paper or equivalent certifications depending on regional availability.
- Each print is shipped in sturdy packaging, ensuring safe transport.
- Each print is printed and shipped on demand. No minimum order quantity is required.
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