Thonon-les-Bains Poster by Roger Broders

This reproduction of an antique poster illustrates Thonon-les-Bains and the shores of Lake Geneva. The visual offers a lacustrine perspective animated by a sailboat with white sails and a moving steamboat. Beyond the expanse of water, the town unfolds against the alpine mountains whose reliefs are bathed in late afternoon light, alternating between tones of orange, blue, and green.

Created in 1929 by poster artist Roger Broders for the PLM Company, this piece is part of the tradition of interwar spa resort posters. The graphic style relies on the simplification of forms and a harmony of warm hues that suggest the mildness of the Lake Geneva climate. The work testifies to the rise of luxury tourism and the promotion of spa towns through railway companies.

This plate is a precious iconographic document for collectors of regional views and Savoyard heritage. In decoration, it brings a note of serenity and classical elegance, recalling the first vacations by the great lakes. Its balanced visual structure allows for a fluid reading of the various geographical elements constituting the landscape of Haute-Savoie.